About — The Business Side

About The Business Side

You’re creative, you’re brilliant and people want to work with you. So you take the plunge and go out on your own. Before you know it you’re running a business and stuff that you never thought about before starts keeping you awake at night. That’s why you need The Business Side. We’re here to give you the advice, the tools and the resources you need to run a successful business. So you can get on with what you do best. Being brilliant.

Zena Bruges

Zena is the founder of The Business Side. She knows what it’s like for you because she’s been there herself. Way back in 2002, she started a small design company with a friend in New Zealand and soon realised it’s not as easy as it looks. It was a fast learning curve.

Coming back to the UK she ran her brother’s successful interactive art and design studio as Managing Director, was involved in the early days of ad agency 101 and took the Managing Director’s role at trend forecasters, The Future Laboratory.

With all that experience, and in demand as a consultant and mentor she saw that her experience, knowledge and network of contacts were unique resources for other creative businesses.

Dan Walsh

Over 20 years of experience at the highest level of strategic marcomms development, combined with a proven track record as a business innovator and leader, has provided me with an acute ability to, and understanding of, how to engage with people from all walks of life to affect change where change is needed. I have been responsible for shaping the strategic agenda of a variety of businesses, brands and senior leaders at global level, which has led to a rapid increase in success. I am a passionate doer who thrives when I’m getting things done.

More recently, I have turned my skills, abilities and network to tackling some of the deep-rooted issues facing businesses and wider society as a whole; diversity, inclusion and representation. I am a committed leader with a proven track record who has the capability to identify and execute the change an organisation needs to succeed.