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About Us


Zena is the founder of The Business Side.  She knows what it’s like for you because she’s been there herself.  Way back in 2002, she started a small design company with a friend in New Zealand and soon realised it’s not as easy as it looks. It was a fast learning curve.

Coming back to the UK she ran her brother’s successful interactive art and design studio as Managing Director, was involved in the early days of ad agency 101 and took the Managing Director’s role at trend forecasters, The Future Laboratory.

With all that experience, and in demand as a consultant and mentor she saw that her experience, knowledge and network of contacts were unique resources for other creative businesses.

The Business Side was born.